7 Habits of a Successful Real Estate Agent
It has become apparent to everyone that the real estate sector is one of the most lucrative sectors in Nigeria. In cities like Lagos where the population is ever-increasing, the demand for property is startling.
As a real estate agent, if you’re able to secure the sale of a property worth 10 million naira in any part of Lagos, you could earn as much as 1 million naira (at 10% commission on selling).
However, to achieve this desired result as a real estate agent, you must develop certain habits. It’s not enough to desire success but to know how to accomplish the aspired fulfilment in the business. There are things you should know to stand out in this field.
This article will guide you as a real estate agent or an aspiring one. How do you become a successful real estate agent in Nigeria? Below are essential habits that will set you on the route to success in your real estate business:
Know your goal
If you are aspiring to become an agent, you need to ask yourself, Why do I want to become a real estate agent? You should be able to respond to this question in all sincerity. This will ascertain if the profession suits you.
Devise A Plan
The famous quote if you do not plan to succeed then you have planned to fail is very true in this industry. To become a successful real estate agent in Nigeria, planning is a key element. Endeavour to have a well-planned strategy before you take any step concerning your business.
A lot of agents fail in the business as a result of not planning. In fixing your aims, ensure they are SMART(Specific, Measurable, Accurate, Realistic and Time-bound) goals.
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Equip yourself with education
Sign up for training with a trustworthy real estate agency. This will give you the edge to learn in a structured environment, along with other property agents and also recruited by the company as their agent.
If you want the conventional way of training, you can enrol for a real estate related-course. A website like Eventbrite is a good platform to get several institutes that offer your course. Also, you can check trends on real estate listing websites like Nigeria Property Centre, privateproverty.com, propertypro.com etc
Leverage on technology
The world seems to be dominated by technology and millions of Nigerians at home and in the Diaspora are on the internet. It’s a very powerful mechanism for becoming a success in your real estate business. Embrace the digital age by using means of technology to expand your business, attract property finders, network with other professionals and get more referrals.
For instance, you could use devices like drones to capture images and videos showing exciting views of properties. Also, you can create YouTube videos and also advertise on social media. The reality is that technology has provided tools you can use to maximize profits.
Respond to your leads promptly
As a real estate agent, replying to the leads is as essential as capturing them. Make it a preference to answer to leads as swiftly as you can. The real estate market is time-sensitive. This is because of the rise in the figure of agents in the Nigeria real estate market. So, if you don’t respond on time, your competitors will take up your potential clients.
Be a good listener
As a property agent, your reputation counts as much as the stuff you pay attention to. A trustworthy real estate agent pays a lot of attention to the needs of his/her clients. Make their needs preference and what you should focus on is getting them a property that is right for them and not one that you feel is right for them.
Be professional
Have a business card so you can easily give it to potential clients. If you are an independent agent, you should also have an office to work and meet with clients. It’s all part of branding and it will help with how seriously you are taken, and in getting referrals from people.
