BEST WAYS TO STAY IN TOUCH WITH CLIENTS AS A REALTOR
Most satisfied clients will tell you they would gladly refer your business, but very few do. That’s simply because your name isn’t beeping on their minds. Here are five reasons why keeping communication open with your past real estate clients should be as much of a priority in growing your real estate business as networking for new leads.
1. REMINDING THEM THAT THEY LIKED YOU
They say that absence makes the heart grow fonder. That’s not exactly the case when it comes to your relationship with your clients. Find creative ways and reasons to stay in touch with past real estate clients. For example, as you put together your social media plan, perhaps think of a way to use your Facebook page or profile to reach out. The goal is to remind them of your exceptional services and increase the likelihood of more referrals.
2. IT’S AN OPPORTUNITY TO LEARN
Every time you engage with a past real estate client, you have the opportunity to learn a bit more about them. For example, you may learn that they have a sister who is selling her home and moving to be closer to family. Likely, she will soon be in the market for a new home. The more you engage, ask questions, and listen to your clients, the better you can uncover an opportunity to offer your valuable service and help in any open real estate needs.
READ: 7 Habits of a Successful Real Estate Agent
3. LIKE MINDS MOVE TOGETHER
Generally speaking, people tend to associate with people like themselves. If you help a successful young family find a home, it’s highly likely they will have many other friends who are of the same mindset and in the same stage of their lives. Keeping up with past clients can, in time, generate tremendous opportunities for you to grow your lead list and provide exceptional service to their friends and family.
4. EVERYONE LIKES TO BE APPRECIATED
You could throw an annual holiday party and tell all your real estate clients to bring a friend or family member. This will demonstrate your sincere appreciation for the opportunity to serve them while you meet new people. Some of them may be looking for a good real estate agent in the future.
5. YOU CAN CREATE OPPORTUNITIES FOR YOUR BUSINESS PARTNERS
Visiting your clients often will organically allow you to identify when they need additional professional services. For example, if a young married couple purchased a home two years ago, you might learn that they have recently had a child and require legal services. This is an opportunity for you to help your client and also help a business partner. The law of reciprocity dictates that if you help someone else, they will later be compelled to help you, too.
